
Charme
Charme is a clean-beauty brand pairing botanical extracts with proven actives. The identity focuses on softness, care and an elegant natural character.
Hey there! I'm Hocine Belmadi — a graphic designer creating bold identities, memorable brands and visual experiences that connect.
A curated collection of 15 marks, symbols and wordmarks built to make brands instantly recognizable.















I thrive on creativity — exploring new styles, experimenting with fresh trends and pushing boundaries to make every project stand out. Design should have energy, purpose and a reason to be remembered.
Crafting distinctive brand identities that tell stories and bring missions to life through design.

Charme is a clean-beauty brand pairing botanical extracts with proven actives. The identity focuses on softness, care and an elegant natural character.

A smart ride-sharing identity built around movement, direction and progress, with a visual language designed to work across Arabic and Latin scripts.
Visual identities for conferences and summits — stage visuals, signage, badges and print materials with a strong presence.

Complete event identity for AstraZeneca's MasterClass on prostate cancer — stage backdrop, badges, roll-ups and print materials. Hôtel Hyatt Regency, Alger.

Full visual identity for AstraZeneca's 5th Cardiovascular Summit — "Act Now on Cardiovascular Disease". Backdrop, banners, stationery and badges. Sheraton Club des Pins, Alger.
From the first sketch to the final visual system, I turn ideas into consistent and memorable experiences.
Logos, visual systems, color palettes, typography and brand guidelines that make a business recognizable.
Complete brand worlds with a clear concept, art direction and a visual language that works everywhere.
Campaigns, posts, stories and social systems designed to stop the scroll and communicate quickly.
Posters, brochures, catalogs, presentations and event materials with strong visual hierarchy.
Visual identities for conferences, summits, exhibitions and experiences that need a strong presence.
Professional decks that turn information into a clear, engaging and visually memorable story.
Hello! I'm Hocine Belmadi. I'm a passionate senior graphic designer with a love for bold ideas and clean, impactful visuals. For over seven years, I've been turning concepts into visual identities, campaigns and digital experiences.
Whether it's shaping a brand's look, creating a logo system, designing for digital and print, or directing a campaign, I'm all about bringing ideas to life with energy and purpose.
Tell me what you're building, what you want people to feel, and where you want the brand to go.
Sir.hocine@gmail.com ↗